Pay-Per-Click Search Engine Advertising
Pay-per-click search engine advertising, generally speaking, is buying one's high search engine rankings. It's like a silver bullet. If you can't earn good search engine rankings through optimization, you can buy them. There are many sites that offer pay-per-click advertising, but we generally like to stick to Google AdWords and Yahoo Search Marketing. With ads running at Google and Yahoo, you can pretty much cover the entire Internet's search sites. Yet we have worked with several smaller pay-per-click sites, such as Miva and Business.com, and there are times where a broader net is useful, too.
Where does eMarketing Solutions fit in all of this? We help businesses research which search terms to target, and then open up Google AdWords and Yahoo Search Marketing accounts for them. This includes writing attractive and effective ad copy and managing bids on a daily basis. We also provide monthly reports on how the campaign is doing, and rewrite ad copy if the first ads aren't generating enough leads.
The advantage of enlisting our help with these campaigns is based on experience. eMarketing Solutions has years of experience with which to lean on. We feel that we can hone a pay-per-click ad campaign better than the editors at Yahoo themselves. You may try and have someone in-house set up these campaigns and save a little, but we've found that the ads that we write have click-thru rates that average a full percentage point higher. Considering that the industry standard hovers around a one-percent click-thru rate, this is no small increase.
We also make sure that your campaigns stay within budget. Time and again, we've seen people come to us with little knowledge as to how to keep these campaigns from running out of control. But with us, a monthly budget is non-negotiable and rigid unless discussions are made with the client.
